The stencil is an incredibly bold, effective and affordable tool to make one be seen.
The power of advertising in the UK has been diluted. The repetitive forms of the poster, the billboard, the sticker and the sign have been a part of our streets for decades now and, to many, this has long become background noise that goes without much notice.
Many street artists hold this notion dearly to their work and, with guerrilla tactics borrowed from the graffiti artists of the 90s, they have accomplished a graphic stir across the world, reinventing advertising as something unmissable and unavoidable. The stencil has been pivotal to the success of this movement, partly due to its versatile nature, its visual strength but also its price. Stencils are cost effective and reusable.